7 New Rules For Writing The Perfect Cover Letter
The modern cover letter should focus first and foremost on the company it’s directed to, career experts say. Gone are the days where you could spend a few paragraphs detailing your own accomplishments. Today, you also need to demonstrate a genuine interest in the company and prove you know how to help it.
“People need to focus their cover letters on the company they’re applying to, not on themselves,” says Dan Schawbel, author of best-selling book “Promote Yourself” and managing partner of consultancy Millennial Branding. “Show how you can make a difference for that company.”
That’s easier said than done, especially when you’re trying to distinguish yourself among dozens or hundreds of other applicants. Below, career experts weigh in on the new essential guidelines to writing a successful cover letter.