New Instant Purchase Checkout Boosts Sales
Ten long years. That’s how long Amazon has had exclusive ownership of the one-click checkout process. While some rivals have licensed Amazon’s technology to stay completive, most have had to forgo the higher conversion rates and repeat purchases enabled by this faster checkout experience.
As of September 2017, the wait is over. With the expiration of Amazon’s patent, merchants are free to offer their customers a better way to buy. Magento is the first commerce leader to offer an ‘Amazon-like’ experience as a standard feature, now available in the latest release of Magento Commerce.
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