Microsoft Looks To Boost HoloLens Use, Bolster Its Salesforce Challenger With New Mixed Reality Apps


With its first two business apps built in-house for use with HoloLens, Microsoft is taking off the training wheels to bring its mixed-reality headsets into mainstream use—and finding a new differentiator for its software suite that competes with its customer relationship manager (CRM) rival Salesforce.

In a pair of announcements on Tuesday, Microsoft unveiled new capabilities for its Dynamics 365 business software that will update it with artificial intelligence applications and the first two use cases of Dynamics with the HoloLens. Already in use by large testers led by Chevron, the new tools will become available to Microsoft’s customer base on October 1.

In an interview, Microsoft CEO Satya Nadella told Forbes that AI-driven and mixed reality-driven applications on Dynamics could “completely change the game” for the software category.


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